The photo that tops your real estate listing is more than your property’s calling card. Make no mistake: that one photo will appear lined up with all the other homes it is going up against. That shot is close to a make-or-break statement of how serious you are about offering your home for sale. To a great extent, it predetermines whether your asking price looks like a bargain…or wishful thinking!
If you have access to a good and experienced photographer, (check out some of our listings...hint, hint!) it’s a cinch that their photography won’t be blurry or over/ underexposed. However, if it still doesn’t do justice to your property, chances are the entire blame can't be laid at the photographer's feet. In the same way a high fashion model must get a good night’s sleep before the next day’s cover shot, you need to be serious about prepping your property for the day of the shoot. Some things you can do:
Put Rover to Bed.
Will your home's picture have a nice, homey feel if your pooch is parked in front of the house? Maybe. But it’s more probable that some prospective buyers will imagine layers of dog hair built up throughout the house. And if Junior has an allergy, Mom and Dad will be twice as likely to move on. So, put Rover in the garage during the "shoot" and let the photographer concentrate on the job he’s doing. The same goes for pet accessories, too: i.e no cat trees in the living room.
- and that means going way beyond the general tidying up we do for regular visitors. When you are prepping for your real estate listing, remove photos from the fridge and lose the indoor trashcans. Then vacuum, polish, clean the windows. Clear the countertops and -- if you’re running behind schedule -- stash any dirty dishes, sponges and scrubbers in the dishwasher (you can deal with them later). This is strictly about how the surfaces look, so "peek-and shreik" closets are just fine!
Ditch the Wheels.
People expect that the real estate listings show homes that are lived in -- but it is not a selling point. Including lifestyle statements (your choice of make and model of auto is one of those) parked in the driveway puts “I wonder what kind of people live there?” into prospects’ minds, rather than your goal, “This house looks interesting!”
Other considerations come into play when you are readying for a real estate listing shoot. The bottom line is that the property needs to be as polished and uncluttered as possible. It winds up being about time: displaying your home in any other condition will only serve to slow down the sale. When you become one of my clients, I’m able to offer my years of experience when it comes to ensuring that your home shows off at its absolute best. We track buyer's views of the websites we put together by means of Google analytics (showing us where, geographically, the "hits" are coming from) and can see them obsessing over any particular property as they see it in tip-top shape in the photographs we have used.
After your property sells quickly, Rover will forgive me!